A business must not supply a gift card to a consumer (an article, physical or electronic, commonly known as a gift card or voucher and redeemable for goods or services) with a redemption period ending earlier than 3 years after supply; a shorter period is overridden to 3 years. Reg 89A excludes reloadable cards and cards redeemable only for electricity, gas or telecommunications. Reg 89C excludes cards for a specific time-limited good or service, genuinely discounted single-item cards, temporary promotional cards given with a purchase, donated promotional cards, employee reward and customer loyalty cards, like-for-like exchanges, second-hand resupply where the seller cannot vary expiry, and cards supplied to registered charities whose purpose is advancing social or public welfare, government departments, non-commercial agencies and local government bodies.
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