UK Privacy and Electronic Communications Regulations 2003 (PECR)
Unsolicited direct marketing by calls, fax, email and text (regulations 19 to 24) – UK Privacy and Electronic Communications Regulations 2003 (PECR)

UK Privacy and Electronic Communications Regulations 2003 (PECR) Reg.22(3): Regulation 22(3): Commercial soft opt-in for existing customers

Without prior consent, a person may send direct marketing email or texts where it obtained the recipient's contact details in the course of a sale or negotiations for a sale of a product or service to that recipient, the marketing concerns only its own similar products and services, and the recipient was given a simple means of refusing (free apart from transmission costs) when the details were collected and in every later message.

Maintained by Gerard Blokdyk

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