UK Privacy and Electronic Communications Regulations 2003 (PECR) Reg.21B: Regulation 21B: Pension scheme marketing calls: authorised callers with consent or an existing client relationship

A person must not make, or instigate, unsolicited calls to an individual to market occupational or personal pension schemes (including products bought with pension funds, advice promoting withdrawal or transfer of pension funds, and pension performance reviews) unless the caller is an FCA authorised person or a scheme's trustee or manager and either the individual has previously consented to such calls from that caller, or the individual has an existing client relationship with the caller under which such calls might reasonably be expected and was given a simple, free means of refusing at collection and in every later communication. A relationship set up by the caller mainly to get round the rule does not count, and a subscriber must not allow its line to be used in breach.