Making a false claim to a consumer in relation to a consumer transaction is an unfair practice in itself, whether or not anyone was in fact misled. Suppliers need a substantiation process so that every factual claim about goods, services, prices, origin, performance or the supplier's own credentials can be shown to be true at the time it is made.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.