A supplier commits an unfair practice by any act, statement or omission in connection with a consumer transaction where the likely result is that a consumer is deceived or misled. The test is objective: what a consumer might reasonably take from the conduct, not what the supplier intended. The duty covers marketing, the sales conversation, contract documents and after-sales dealings, because an unfair practice can occur before, during or after the transaction (section 5(1)).
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.