Advertising and marketing must be clear and not misleading; images must not reduce the prominence of statements; any quoted price or premium must match what the target audience will likely pay; conditions on benefits must be clear; words such as free or guaranteed must not mislead; short-term incentives such as gift cards must not drive purchase for their own sake; unsolicited sales and advertising laws and ASIC guidance must be followed; and campaign content must be consistent with the product's design, its target market and its disclosure statement.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.