ISO 9004:2018
Leadership – ISO 9004:2018

ISO 9004:2018 7.3: Objectives

What does 7.3 require?

Top management should define and maintain objectives drawn from policy and strategy and deploy them to the functions, levels and processes concerned. Objectives should span short and long term horizons, be plainly understandable and quantified where feasible, and take account of how far the organization seeks recognition as a leader on competitive factors and as a positive influence on economic, environmental and social conditions and on engagement beyond its immediate business. Deployment should be accompanied by discussion so that functions and levels align.

Maintained by Gerard Blokdyk

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