The governing body's leadership of the organization should be ethical and effective, and make sure leadership of that kind runs through the whole organization. It sets the tone for an ethical culture, and its own conduct is the model for the organization's. It should set, consciously and deliberately, the expectations the organization is to meet, lead by example, and show ethical and effective leadership in how the governing body itself works, in how the organization performs overall, and in how the organization deals with and affects its stakeholders and its setting.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.