Statement: leaders at every level bring about a shared sense of purpose and direction and create the conditions in which people engage in reaching the organisation's quality objectives. Rationale: that shared purpose and direction, together with engaged people, let an organisation line up its strategies, policies, processes and resources behind its objectives. Likely benefits: quality objectives met more effectively and efficiently, processes better coordinated, better communication across levels and functions, and a growing ability, in the organisation and in its people, to produce the results sought. Suggested actions: make the mission, vision, strategy, policies and processes known throughout the organisation; create and keep alive shared values, fairness and ethical standards of behaviour at every level; build a culture of trust and integrity; foster a commitment to quality across the whole organisation; see that leaders at every level set a positive example for others; equip people with the resources, training and authority to act and be answerable for it; and inspire, encourage and recognise what people contribute.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.