The organization should decide which internal and external communications matter to the innovation management system, covering the subject, the reason, the timing, the audience, the method and who does the communicating. Communication can raise awareness, build engagement, get people ready to act, establish thought leadership, influence and grow brand value. Internal channels include newsletters, intranets, notice boards, team meetings, magazines, games, training and staff conferences; external ones include advertising, press releases, web sites, white papers, annual reports and other corporate literature, trade shows and conferences, and briefings to users, customers, partners, providers and financial institutions.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.