Being socially responsible does not require an organization to join any initiative or use any of its tools, and joining is not in itself dependable evidence of social responsibility. The organization should recognise that stakeholders do not regard every initiative as reputable or trustworthy; judge objectively whether an initiative will really help it meet its social responsibility or mostly serves its members' public image or reputation; avoid treating social responsibility as nothing more than risk management; and give special weight to whether an initiative redefines on its own terms what is already expected of responsible organizations. It should check whether the organizations and stakeholders the initiative covers helped shape it. If it joins, joining should produce real change inside the organization, for example gaining support or learning from others, in particular through the tools and practical guidance the initiative offers.
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