An organization builds credibility in several ways: through stakeholder engagement, where dialogue creates trust and can bring stakeholders into checking the organization's claims and reviewing or monitoring parts of its performance from time to time; through taking part in certification schemes covering product safety, effects on the environment, labour practices and other matters, as long as the schemes are independent and credible; through involving independent parties, such as advisory or review panels made up of credible people; through joining associations of similar organizations that encourage responsible conduct; and through making relevant commitments about its impacts, acting on them, assessing how it is doing, and reporting both progress and where it has fallen short.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.