ISO 27701:2019
Additional ISO/IEC 27002 guidance for PII processors, ISO 27701:2019

ISO 27701:2019 8.2.3: Marketing and advertising use

The organization must not put personal data it processes under contract to marketing or advertising use unless it has established that the relevant individual gave consent beforehand, and must not make giving that consent a condition of receiving the service; compliance with the customer's contractual requirements must be documented, especially where marketing or advertising is planned, and the organization should not press for marketing or advertising uses to be included where express consent was not obtained fairly.

Maintained by Gerard Blokdyk

What else in your programme already covers this

This control maps to 11 controls across 8 other frameworks. If you already hold one of them, the evidence you collected for it is the starting point here rather than new work.

NIST SP 800-53 Rev 5 · 4 controls

  • AUCDR-PS-7 Privacy Safeguard 7 - Use or disclosure of CDR data for direct marketing
  • APP-7 APP 7 - Direct marketing

C5 (Germany) · 1 control

  • C5-OPS-11 Logging and Monitoring - Metadata Management Concept

GDPR · 1 control

  • GDPR-Art.29 Processing under the authority of the controller or processor

ISO 27001:2022 · 1 control

  • 5.34 Privacy and protection of personal identifiable information (PII)

ISO 27002:2022 · 1 control

  • 5.34 Privacy and protection of PII

SOC 2 · 1 control

  • SOC2-P4.1 P4.1 Limiting use to identified purposes

Every mapping shown was judged rather than inferred from wording similarity, and the ones that failed review are published too. See the coverage reports and what was rejected.

Other controls in Additional ISO/IEC 27002 guidance for PII processors, ISO 27701:2019

You are reading one control. How much of ISO 27701:2019 have you already done?

ISO 27701:2019 8.2.3 is one control. If you already hold one of the frameworks below, a reviewed crosswalk already says how much of ISO 27701:2019 your existing evidence covers. Hold SOC 2 and 58 of 108 ISO 27701:2019 controls already carry evidence.

Each report names every control your existing framework evidences, every one it does not, the reasoning behind each claim, and the claims that were argued against and rejected. 289 were rejected on the SOC 2 pair alone.

Query this from an agent

The graph holds this control, the 11 it maps to, and the evidence behind each claim, over MCP and REST.