Australian Privacy Principles (APPs)
Part 3 - Dealing with Personal Information

Australian Privacy Principles (APPs) APP-7: APP 7 - Direct marketing

Only use or disclose personal information for direct marketing where permitted, with a simple means to opt out.

Maintained by Gerard BlokdykVerified against the published standard Control text last updated

What else in your programme already covers this

This control maps to 21 controls across 8 other frameworks. If you already hold one of them, the evidence you collected for it is the starting point here rather than new work.

CCPA/CPRA · 4 controls

  • CCR §7026 Requests to Opt-Out of Sale/Sharing Handling
  • §1798.120 Right to Opt Out of Sale or Sharing of Personal Information
  • §1798.135(a) Do Not Sell or Share My Personal Information Link
  • §1798.135(b) Opt-Out Preference Signals (Global Privacy Control)
  • s16-1 s 16(1) Send commercial electronic messages only with the recipient's consent
  • s18 s 18(1) Include a functional, conspicuous unsubscribe facility that works for 30 days
  • sch2-c6 Sch 2 cl 6 Stop commercial messages within 5 business days of an unsubscribe request

ISO 27701:2019 · 3 controls

  • 7.3.4 Providing mechanism to modify or withdraw consent
  • 7.3.5 Providing mechanism to object to PII processing
  • 8.2.3 Marketing and advertising use
  • MYHR-CUD-3 Use limited to My Health Record purposes
  • MYHR-CUD-6 Prohibition on use for a prohibited purpose

GDPR · 2 controls

APPI · 1 control

  • APPI-A18 Restriction on Handling Beyond the Purpose of Use
  • AUCDR-PS-7 Privacy Safeguard 7 - Use or disclosure of CDR data for direct marketing

Every mapping shown was judged rather than inferred from wording similarity, and the ones that failed review are published too. See the coverage reports and what was rejected.

Other controls in Part 3 - Dealing with Personal Information

You are reading one control. How much of Australian Privacy Principles (APPs) have you already done?

Australian Privacy Principles (APPs) APP-7 is one control. If you already hold one of the frameworks below, a reviewed crosswalk already says how much of Australian Privacy Principles (APPs) your existing evidence covers. Hold GDPR and 11 of 13 Australian Privacy Principles (APPs) controls already carry evidence.

Each report names every control your existing framework evidences, every one it does not, the reasoning behind each claim, and the claims that were argued against and rejected. 0 were rejected on the GDPR pair alone.

Query this from an agent

The graph holds this control, the 21 it maps to, and the evidence behind each claim, over MCP and REST.