EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586)
AVMSD - Audiovisual Commercial Communications

EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) AVMSD-Art.9: General principles for audiovisual commercial communications (Article 9)

Article 9 sets out general principles applicable to all audiovisual commercial communications: identifiability (clearly recognisable), prohibition of surreptitious advertising and subliminal techniques, prohibition of advertising for cigarettes/tobacco products and electronic cigarettes/refill containers, restrictions on advertising of alcoholic beverages and medicinal products available only on prescription, prohibition of prejudicing human dignity or including discriminatory content, prohibition of encouraging behaviour prejudicial to health or safety or grossly to the protection of the environment, and the principle that audiovisual commercial communications for alcoholic beverages and HFSS foods (high in salt, sugars, fat, saturated fats and trans-fatty acids) in childrens programmes must comply with codes of conduct (Article 4a).

Maintained by Gerard BlokdykVerified against the published standard

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