EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586)
The EU Audiovisual Media Services Directive (AVMSD) coordinates national legislation across the EU on audiovisual media services covering: traditional linear television broadcasts; on-demand audiovisual media services; and (since the 2018 amendment) video-sharing platform services (VSPs). It establishes the country-of-origin principle, content standards (incitement to violence/terrorism, protection of minors, accessibility), rules on audiovisual commercial communications (advertising, sponsorship, product placement), promotion of European works (quotas for linear, prominence for on-demand), the right of reply, dedicated obligations for video-sharing platforms (Articles 28a-28b: jurisdiction and platform protection measures for terrorism, child sexual abuse material, illegal hate speech, advertising and age verification), independence of national regulatory authorities (Articles 30, 30a, 30b establishing ERGA), and media-literacy obligations. The Directive is implemented through national transposition; VSP obligations have been partially superseded for VLOPs by the Digital Services Act (Regulation (EU) 2022/2065) but remain authoritative for non-VLOP VSPs and for AVMSD-specific audiovisual obligations.
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Framework Domains (8)
AVMSD - Audiovisual Commercial Communications
| Code | Title |
|---|---|
| AVMSD-Art.10 | Sponsorship (Article 10) |
| AVMSD-Art.11 | Product placement (Article 11) |
| AVMSD-Art.22 | Advertising of alcoholic beverages (Article 22) |
| AVMSD-Art.9 | General principles for audiovisual commercial communications (Article 9) |
AVMSD - Content Standards and Protection of Minors
| Code | Title |
|---|---|
| AVMSD-Art.6 | Incitement to violence, hatred and public provocation to terrorism (Article 6) |
| AVMSD-Art.6a | Protection of minors from harmful content (Article 6a) |
| AVMSD-Art.7 | Accessibility for persons with disabilities (Article 7) |
| AVMSD-Art.7a | General-interest prominence of audiovisual media services (Article 7a) |
| AVMSD-Art.7b | Integrity of the signal (Article 7b) |
| AVMSD-Art.8 | Cinematographic works release windows (Article 8) |
AVMSD - Definitions and Jurisdiction
| Code | Title |
|---|---|
| AVMSD-Art.1 | Definitions (Article 1) |
| AVMSD-Art.2 | Country-of-origin jurisdiction (Article 2) |
AVMSD - European Works, On-Demand and Linear TV Rules
| Code | Title |
|---|---|
| AVMSD-Art.13 | Promotion of European works in on-demand services (Article 13) |
| AVMSD-Art.14 | Events of major importance for society (Article 14) |
| AVMSD-Art.15 | Right to short news reports (Article 15) |
| AVMSD-Art.16 | European works in linear TV services (Article 16) |
| AVMSD-Art.17 | Independent producers proportion (Article 17) |
| AVMSD-Art.18 | Children harmful programmes on linear TV (Article 18) |
| AVMSD-Art.19_20_23 | Form and amount of television advertising (Articles 19, 20 and 23) |
AVMSD - Free Reception, Stricter Rules and Codes of Conduct
| Code | Title |
|---|---|
| AVMSD-Art.3 | Freedom of reception and conditions for restriction (Article 3) |
| AVMSD-Art.4 | Stricter or more detailed rules (Article 4) |
| AVMSD-Art.4a | Codes of conduct (Article 4a) |
| AVMSD-Art.5 | Information to be made easily, directly and permanently accessible (Article 5) |
AVMSD - Regulatory Authorities and Media Literacy
| Code | Title |
|---|---|
| AVMSD-Art.30 | Independence of national regulatory authorities (Article 30) |
| AVMSD-Art.30a | Cooperation between regulatory authorities (Article 30a) |
| AVMSD-Art.30b | European Regulators Group for Audiovisual Media Services (Article 30b) |
| AVMSD-Art.33a | Media literacy (Article 33a) |
AVMSD - Right of Reply
| Code | Title |
|---|---|
| AVMSD-Art.28 | Right of reply in television broadcasting (Article 28) |
AVMSD - Video-Sharing Platforms (Chapter IXA)
| Code | Title |
|---|---|
| AVMSD-Art.28a | Jurisdiction over video-sharing platform providers (Article 28a) |
| AVMSD-Art.28b | Platform measures for video-sharing platforms (Article 28b) |
Your Compliance Coverage
If you comply with EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586), you already cover:
Maps to 4 other frameworks
Frequently Asked Questions
What is EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586)?
EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) is a compliance framework from European Union with 8 domains and 30 controls. The EU Audiovisual Media Services Directive (AVMSD) coordinates national legislation across the EU on audiovisual media services covering: traditional linear television broadcasts; on-demand audiovisual media services; and (since the 2018 amendment) video-sharing platform services (VSPs). It establishes the country-of-origin principle, content standards (incitement to violence/terrorism, protection of minors, accessibility), rules on audiovisual commercial communications (advertising, sponsorship, product placement), promotion of European works (quotas for linear, prominence for on-demand), the right of reply, dedicated obligations for video-sharing platforms (Articles 28a-28b: jurisdiction and platform protection measures for terrorism, child sexual abuse material, illegal hate speech, advertising and age verification), independence of national regulatory authorities (Articles 30, 30a, 30b establishing ERGA), and media-literacy obligations. The Directive is implemented through national transposition; VSP obligations have been partially superseded for VLOPs by the Digital Services Act (Regulation (EU) 2022/2065) but remain authoritative for non-VLOP VSPs and for AVMSD-specific audiovisual obligations. It is used by organisations to establish and maintain compliance with industry standards and regulatory requirements.
How many controls does EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) have?
EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) has 30 controls organised across 8 domains. The largest domains are AVMSD - European Works, On-Demand and Linear TV Rules (7 controls), AVMSD - Content Standards and Protection of Minors (6 controls), AVMSD - Audiovisual Commercial Communications (4 controls). Each control defines specific requirements that organisations must implement to achieve compliance.
What frameworks does EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) map to?
EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) maps to 4 other compliance frameworks. The top mapping partners are Digital Services Act (DSA) - Regulation (EU) 2022/2065 (20% coverage), EU European Media Freedom Act (EMFA) (17% coverage), EU Better Internet for Kids (BIK+) Strategy (10% coverage). Use our comparison tool to explore control-level mappings between frameworks.
How do I get started with EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) compliance?
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