EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586)
AVMSD - Audiovisual Commercial Communications

EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) AVMSD-Art.11: Product placement (Article 11)

Article 11 permits product placement in audiovisual media services subject to conditions: prohibition in news/current-affairs / consumer-affairs / religious / children's programmes; no influence on content or editorial independence; no direct encouragement of purchase; no undue prominence; viewer information (identifying signal at beginning, end and after advertising breaks); prohibition of product placement of tobacco products / e-cigarettes and prescription medicines.

Maintained by Gerard BlokdykVerified against the published standard

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