EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586)
AVMSD - Audiovisual Commercial Communications

EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) AVMSD-Art.10: Sponsorship (Article 10)

Article 10 sets sponsorship rules: identifiability of sponsorship, no influence on content/editorial responsibility, no direct encouragement of purchase/rental of goods/services, prohibition of sponsorship by undertakings whose principal activity is manufacture/sale of cigarettes and other tobacco products and prescription medicines, and restrictions for children's programmes / news / current-affairs.

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