Article 22 imposes specific criteria on television advertising and teleshopping for alcoholic beverages: not aimed at minors, no association of alcohol with enhanced physical performance / driving / social or sexual success / health benefits / conflict resolution, no encouragement of immoderate consumption / negative portrayal of abstinence or moderation, no emphasis on high alcoholic content.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.