Japan Act on Specified Commercial Transactions (Act No. 57 of 1976) Art.54: Art. 54 No exaggerated business opportunity advertising

Advertising must not be markedly contrary to fact or mislead about the specified burden, the work income or other ordinance matters; unsubstantiated claims are deemed exaggerated (Article 54-2); breach is fined.

Maintained by Gerard BlokdykVerified against the published standard 31 May 2026Control text last updated 21 May 2026

Other controls in Chapter V: Business opportunity sales – Japan Act on Specified Commercial Transactions (ASCT) - Digital Services

Art.51-2 Art. 51-2 Disclosure before business opportunity solicitation
Art.52 Art. 52 Prohibited acts in business opportunity sales
Art.53 Art. 53 Mandatory disclosures in business opportunity advertising
Art.54-3 Art. 54-3, 54-4 Opt-in email advertising for business opportunity sales
Art.55 Art. 55 Business opportunity documents: overview and contract
Art.56 Art. 56 Business opportunity conduct that grounds instructions
Art.58 Art. 58, 58-3 Honouring the 20-day cancellation right and capped charges

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