Builds and cultivates the organization's connections with its stakeholders, strategically and tactically, by identifying, analysing, watching and steadily improving relationships with stakeholders and among them. The aims are that stakeholders' needs and motivations are understood and products and services ranked accordingly; satisfaction stays high and relationships stay constructive; customers' priorities for new or changed services are set; complaints and escalations go through a formal yet sympathetic process; value creation is made easier for consumers, the organization and every stakeholder; and clashing requirements are mediated. It covers stakeholders inside and outside the organization, not only consumers. It gives planning requirements and market assessments, brings relationships into line for improvement, is the practice through which customers are engaged on requirements and priorities, coordinates customer feedback during design and avoids disruption in transition, passes priorities to obtain/build, and keeps satisfaction high during delivery.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.