Keeps the organization's practices and services in step with shifting business needs by constantly improving products, services, practices and every part of how they are managed, including developing ways to improve and spreading an improvement culture consistent with strategy. Main activities: promoting improvement throughout the organization; finding time and money for it; spotting and recording opportunities; assessing and ranking them; building business cases; planning and carrying out improvements; measuring and judging the results; and coordinating improvement work, using a continual improvement register and methods chosen to suit each improvement. It is the practice that drives the improve value chain activity and it applies to all other activities.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.