Top management should set up, put into effect and keep an innovation vision. The vision should portray the future the organization wants to reach through its innovation activities, including the role it expects to play and the impact it wants its innovations to have; be deliberately ambitious, question the way things are and not be held back by what the organization can do today; steer strategic choices and give shape to the innovation strategy, policy and objectives; be capable of being communicated and understood inside the organization so that it inspires commitment; be capable of being communicated outside so that it strengthens reputation and draws in interested parties; and exist as documented information.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.