Top management should show leadership and commitment towards realizing value by finding opportunities through insights that can be exploited, grounded in needs and expectations that may be present or future, stated or unstated; weighing opportunities against risks, including what missed opportunities would cost; taking account of risk appetite and how much failure can be tolerated; making room for conceptualization, experimentation and prototyping with users, customers and other interested parties, so that hypotheses are tested and assumptions validated; and encouraging perseverance while making sure innovations are deployed on time.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.