The organisation should define predictive measures, meaning leading indicators, drawn from inside and outside the organisation, that anticipate performance ahead of time in the light of emerging ecosystem trends, challenges and opportunities, and that support confidence in sustaining results. It should build them from data, statistical methods and machine learning applied to historical and current information. Where external leading indicators are used, it should concentrate on how they affect its own outcomes and performance, drawing on sources such as market research, analysis of economic and technology trends, demographic shifts, changes in behaviour, monitoring of the environment, optimisation of the supply chain and similar material.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.