Senior management communicates the vision for the change in terms that affected people use, explaining why it is needed and what it brings, what happens if it is not made, and the vision, road map and involvement expected of stakeholders: a plan for communicating the vision covers the core audience groups, how they tend to behave and what information they need, together with channels and principles; messages are delivered at the right levels as planned and reinforced through repetition and several forums; leaders at every level are accountable for showing the vision in practice; and understanding is checked and questions raised by staff are answered.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.