This process group covers the decisions that shape how an organisation presents and prices what it sells and which routes it uses to reach buyers. It spans the offering and value proposition, brand positioning, pricing analysis and discount rules, and the selection of channels with omnichannel requirements and a delivery roadmap. It also takes in channel measurement and improvement, the communication strategy across public relations, direct and new media, and the design, membership and review of a loyalty scheme.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.