This process group covers how an organisation builds a picture of its markets, its buyers and its own capacity before committing to anything. It takes in research into buyer needs and past behaviour, forward projections of buying patterns, market segmentation and share movement, analysis of industry trends and competitors, and reviews of current offerings and the surrounding business environment. The findings are then sized into opportunities, ranked against strategy and capability, and tested with customers and internal teams before a choice is made.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.