This process group covers the translation of direction into a documented business strategy. It begins with a mission statement and a structured comparison of strategic choices, including partnerships, business-to-business and business-to-consumer models, alliances, intellectual property, innovation, sustainability, global support, shared services and continuous improvement. It continues through long-term enterprise strategy for alliances, sustainability, mergers and exits, innovation, global support, shared services and lean improvement, and through the alignment of cross-functional and process strategies. It also covers organisational design, objectives and measures, strategies for each business unit, a customer experience strategy spanning touchpoints, personas, journey maps and supporting capabilities, and communication of the strategy inside and outside the enterprise.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.