This process group covers the work of framing what the enterprise is for and where it intends to go over the long term. It takes in scans of competitors, substitute offerings, economic conditions, political and regulatory pressures, environmental shifts, social change, technology and demographics, alongside an evaluation of intellectual property. It also covers market and customer research that establishes what buyers need and want, and an inward look at organisational traits, operations, current process baselines, systems, finances and distinctive strengths. The group extends to setting and sharing a strategic vision, and to examining whether restructuring, acquisitions, mergers, demergers or divestments could advance it.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.