Malta Data Protection Act (Cap. 586, 2018) SL586.01-9: S.L. 586.01 reg. 9: prior written consent for automated calls, fax and e-mail marketing to any subscriber, the customer soft opt-in, and sender identity

What does SL586.01-9 require?

No person may use a public electronic communications service to send unsolicited direct marketing by automatic calling machine, fax or electronic mail (including SMS) to any subscriber or user, natural or legal person, without their prior consent in writing; a person who obtained a customer's e-mail contact in a sale of a product or service may market its own similar products or services if the customer is given a free and easy opportunity to object at collection and in every message; for other means (such as live calls), communications must stop at the subscriber's request free of charge; e-mail marketing may never disguise the sender, breach the Electronic Commerce (General) Regulations, lack a valid opt-out address or point to websites breaching them. Breaches give a right to compensation (reg. 11) and fines up to 23,293.73 euro per violation and 2,329.37 euro a day (reg. 13).