Instead of declaring victory with the first clear improvement, leaders use the credibility the first wins have earned to alter any policies, structures and systems that clash with the vision, to recruit, advance and develop people able to deliver it, and to give the effort fresh energy through new projects, themes and change agents. Kotter warns that until changes sink into the culture, which can take five to ten years, they are fragile, and that change initiators and resistors together tend to stage premature celebrations after which tradition returns. The 2014 version: press harder after the first successes, revisit urgency, and keep expanding the volunteer army, whose fresh eyes find more barriers to remove.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.