Indonesia PDP Law IDPdp-Marketing-Profiling-DirectCommunication-Art18-OptOut-PreferenceCenter-Cookies: Indonesia PDP Marketing + Profiling + Direct Communication + Article 18 Marketing Consent + Opt-Out + Preference Center + Cookies + Tracking Technologies + Behavioural Advertising
Direct marketing + profiling + tracking technologies are subject to UU PDP consent + lawful basis requirements + Indonesian sectoral law overlays. (1) Direct Marketing: per Article 18 + general marketing communications require Data Subject opt-in consent + may rely on legitimate interests for non-electronic mail to existing customers with clear opt-out + each electronic marketing communication shall include unsubscribe/opt-out mechanism. (2) Profiling: any automated processing including profiling that has legal effects or substantial similar effects requires opt-out per Article 11 + Data Protection Impact Assessment per Article 45. (3) Cookies + Similar Tracking Technologies: per UU PDP + coordinated with UU ITE (Electronic Information and Transactions Law) + PP 71/2019 on Electronic System and Transaction Implementation - websites and apps must (a) provide notice of cookie use; (b) obtain consent for non-essential cookies including analytics + advertising + social media + functional non-essential; (c) provide cookie preference center allowing granular consent; (d) allow withdrawal as easy as giving. (4) Behavioural Advertising: opt-in consent required + transparency about data shared with ad partners + ad tech vendors + DMP Data Management Platforms + DSP Demand-Side Platforms + SSP Supply-Side Platforms + Real-Time Bidding (RTB) + retargeting + cross-device tracking. (5) Sensitive Categories: behavioural targeting based on Specific Personal Data (sensitive) prohibited without explicit consent including health + political + religious + sexual + biometric + genetic + child. (6) Children Behavioural Advertising: no targeted advertising to children under 17 except as authorised by parental consent + restricted to age-appropriate content. (7) Marketing Preference Center: customer-accessible preference center showing all marketing channels (email + SMS + push + WhatsApp + voice + postal) + opt-in/opt-out controls + frequency settings + records + audit. (8) Indonesian e-Commerce: coordinated with Indonesia e-Commerce Roadmap + Trade Law + Consumer Protection Law (UU Perlindungan Konsumen) + OJK financial promotion regulations + BI payment regulations. (9) Cross-Border Ad Tech: data shared with foreign ad tech vendors subject to UU PDP cross-border transfer requirements. Coordinates with GDPR ePrivacy + UK ICO cookie guidance + India DPDP + Singapore PDPA DNC + Indonesia UU Trade + Indonesia Consumer Protection + KPI Indonesian Broadcasting Commission. Indonesia PDP Marketing + Profiling applies.
Maintained by Gerard Blokdyk·Verified against the published standard ·Control text last updated
What else in your programme already covers this
This control maps to 71 controls across 40 other frameworks. If you already hold one of them, the evidence you collected for it is the starting point here rather than new work.