EU Food Information to Consumers Regulation (EU) No 1169/2011 A7: Fair information practices: not misleading, accurate, no disease claims, applies to advertising and presentation (Article 7)

Food information must not mislead about what the food is, its properties, make-up, quantity, keeping qualities, origin or how it was made; must not attribute effects the food does not have; must not imply special characteristics that all similar foods share; and must not suggest by appearance, description or pictures that an ingredient is present when it has been substituted. Information has to be accurate, clear and readily understood, and (subject to specific Union derogations) must not claim that a food prevents, treats or cures disease. The same rules apply to advertising and to the presentation of the food, including shape, packaging and display.