Where the firm limits what may be recommended to retail customers, for example to proprietary products, products from a revenue-sharing partner or a narrow approved list, its written procedures must identify and disclose those limitations and their associated conflicts in line with the disclosure obligation, and must also prevent the limitation and its conflicts from causing the firm or an individual to make recommendations that put the firm's interest first. A limited menu is permitted; recommending from it without regard to the customer is not.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.