UK Online Safety Act 2023
Part 3 Chapters 4 and 5: children's access assessments and fraudulent advertising – UK Online Safety Act 2023

UK Online Safety Act 2023 s.39: Fraudulent advertising duties (Category 2A)

What does s.39 require?

Category 2A search services operate proportionate systems to minimise the risk of users encountering fraudulent paid-for advertisements in or via search results, swiftly ensure they are no longer encountered once known, and explain any proactive technology in a publicly available statement. Status: as for s.38, from the first fraudulent advertising code (s.51(7)).

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