UK Gambling Commission LCCP and Remote Technical Standards
LCCP Part 2: Social responsibility and ordinary code provisions – UK Gambling Commission LCCP and Remote Technical Standards

UK Gambling Commission LCCP and Remote Technical Standards SR 5.1.6: Market responsibly: follow CAP and BCAP codes, avoid misleading practices, show significant conditions

All marketing must be socially responsible and comply with the CAP and BCAP advertising codes (and industry codes), must not involve misleading actions or omissions under the Digital Markets, Competition and Consumers Act 2024, must present significant conditions of incentives prominently at the point of sale and in adverts (online no more than one click away), keep incentive terms available for the whole promotion, and keep marketing away from responsible gambling pages.

Maintained by Gerard BlokdykVerified against the published standard Control text last updated

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