UK Age Appropriate Design Code (Children's Code)
The 15 standards of age appropriate design – UK Age Appropriate Design Code (Children's Code)

UK Age Appropriate Design Code (Children's Code) Standard 13: Standard 13: Nudge techniques

Do not use nudge techniques (prominent buttons, loaded wording, making the private option slower) to lead children to give more data, weaken privacy protections or lie about their age, or exploit unconscious psychological processes; instead use pro-privacy and wellbeing nudges suited to age, with rules and parental involvement for younger children and neutral, decision-supporting design for teenagers, and tools such as pause and save.

Maintained by Gerard BlokdykVerified against the published standard Control text last updated

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  • 9.5 Article 9.5: Safety warnings

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