The Leadership Challenge (Kouzes & Posner)
Practice 2: Inspire a Shared Vision – The Leadership Challenge (Kouzes & Posner)

The Leadership Challenge (Kouzes & Posner) C4.2: Enlist others in a common vision: Animate the vision

What does C4.2 require?

Leaders breathe life into the vision so people can see and feel it. They use symbolic language (metaphors, analogies, examples, stories), create images of the future, practise positive and hopeful communication, express their emotions and speak genuinely, since authenticity is the test of conviction and people follow only when they believe the leader believes.

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