The Leadership Challenge (Kouzes & Posner)
Practice 2: Inspire a Shared Vision – The Leadership Challenge (Kouzes & Posner)

The Leadership Challenge (Kouzes & Posner) C4.1: Enlist others in a common vision: Appeal to common ideals

What does C4.1 require?

Visions are about ideals: the aspiration to do something great, not ordinary. The leader connects to what is meaningful to others, the higher purpose and the why of the work, takes pride in and communicates what is unique about the organization so people feel part of something distinctive, and aligns the leader's dream with the people's dream, so the vision reads as their own aspiration.

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