Saudi Arabia PDPL
Marketing, research and official documents – Saudi Arabia PDPL

Saudi Arabia PDPL 26: Marketing use of personal data only with consent and never of sensitive data

What does 26 require?

Personal data other than sensitive data may be processed for marketing if collected directly from the data subject with consent (Law 26); before direct marketing the Controller obtains consent under IR 11, offers an easy opt-out at least as easy as consenting, identifies the sender clearly, and stops immediately when consent is withdrawn (IR 29).

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