NFPA 1600 - Standard on Continuity, Emergency, and Crisis Management 5.1.5: 5.1.5 Crisis management planning addressing events that severely impact operations, brand, reputation, market share, ability to do business or stakeholder relationships

Crisis management planning is required to deal with any event or chain of events that severely affects, or could severely affect, the entity's operations, its brand, image or reputation, its market share, its capacity to operate, or its relationships with key stakeholders.