Lebanon Electronic Transactions and Personal Data Protection Law (Law No. 81/2018) 32(2): Article 32, second and third paragraphs: unsolicited marketing needs prior consent and every message carries a free opt-out address

What does 32(2) require?

Unsolicited promotion and marketing (spam) using a real person's name and address is prohibited unless that person consented in advance, except where the sender lawfully obtained the customer's address in an earlier transaction with that customer. Every promotional or marketing message must give an address to which the recipient can send a request to stop such messages permanently and without cost. Breach is an offence fined two to twenty million Lebanese pounds (Article 117), and anyone may object to processing for commercial promotion (Article 92).