Market analysis should establish the supply market's current and future capability to meet the sustainability needs at the same or better price, functionality and quality and whether criteria change competition or buying power; where local suppliers, SMOs and disadvantaged groups are priorities the research should focus on them; diverse suppliers should be engaged early for new technologies, goods, suppliers, practices, business models, relationships and standards and labels; the organization's position should be placed on the market engagement matrix (market mover, best in class, market influencer, market taker) by influence and ambition, remembering that influence is not only financial and can be built through collaboration within competition law, and that internal resources are also a source.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.