EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586)
AVMSD - Free Reception, Stricter Rules and Codes of Conduct

EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) AVMSD-Art.4a: Codes of conduct (Article 4a)

Article 4a (added by the 2018 amendment) encourages Member States to facilitate the use of co-regulation and the fostering of self-regulation through codes of conduct adopted at national level in the fields coordinated by the Directive, addressing in particular the exposure of children to inappropriate audiovisual commercial communications (notably for foods/beverages high in salt, sugars, fat, saturated fats and trans-fatty acids - HFSS, and for alcoholic beverages).

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