EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586)
AVMSD - Video-Sharing Platforms (Chapter IXA)

EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) AVMSD-Art.28b: Platform measures for video-sharing platforms (Article 28b)

Article 28b imposes appropriate measures on VSPs to protect: (a) minors from content which may impair their development; (b) the general public from content containing incitement to violence/hatred and content the dissemination of which is a criminal offence under EU law (terrorist content per Directive (EU) 2017/541, child sexual abuse material per Directive 2011/93/EU, and racism/xenophobia per Council Framework Decision 2008/913/JHA); and (c) the general public from audiovisual commercial communications. Specific appropriate measures include: terms and conditions; mechanisms for users to report content; age-verification systems for minor-protection content; parental-control systems for minor-protection content; transparent and user-friendly procedures for handling complaints; media-literacy measures; rating systems for user-uploaded videos. Article 28b(3) prohibits the processing of personal data of minors collected or otherwise generated for commercial purposes (direct marketing, profiling, behaviourally targeted advertising). Co-regulatory and self-regulatory codes of conduct are encouraged. Article 28b(6) provides Member-State-level out-of-court dispute settlement and judicial recourse.

Maintained by Gerard BlokdykVerified against the published standard

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