EU Audiovisual Media Services Directive (AVMSD, Directive 2010/13/EU as amended by Directive 2018/1808 and Directive (EU) 2023/2586) AVMSD-Art.19_20_23: Form and amount of television advertising (Articles 19, 20 and 23)

Article 19 requires television advertising and teleshopping to be readily recognisable and distinguishable from editorial content. Article 20 governs the insertion of advertising and teleshopping spots in audiovisual works (films/news/childrens programmes - one interruption per scheduled period of at least 30 minutes), preserves the integrity of the programme, and prohibits insertion in transmissions of religious services. Article 23 caps the proportion of television advertising spots and teleshopping spots to 20% of the daily period 06:00-18:00 and 20% of 18:00-24:00 (the 2018 amendment moved from per-hour to daily windows).