ASIC Regulatory Guide 274 Product Design and Distribution Obligations (Australia)
Section C: Product governance arrangements – ASIC Regulatory Guide 274 Product Design and Distribution Obligations (Australia)

ASIC Regulatory Guide 274 Product Design and Distribution Obligations (Australia) RG274.39-47: Run a product design and approval process that tests fit with a class of consumers

At the design stage, the issuer should test whether the product and its key features are likely to suit a definable group of consumers, given what that group wants, can afford and needs, decide how it will be distributed, and consider the choice architecture of the product and the sales context, taking a consumer-centric approach; for continuing products it should establish the target market from the product as it is now.

Maintained by Gerard Blokdyk

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