APQC Process Classification Framework (PCF) Cross-Industry 7.4
2.0 Develop and Manage Products and Services – APQC Process Classification Framework (PCF) Cross-Industry 7.4

APQC Process Classification Framework (PCF) Cross-Industry 7.4 2.2: Generate and define new product/service ideas (19698)

What does 2.2 require?

This process group covers the front end of innovation, where the organisation looks outward and inward for new offer possibilities. It includes discovery research into emerging technologies, developing them further, and judging whether they can realistically be folded into a product or service concept. Ideas and requirements are then collected, analysed and evaluated, concepts are shaped, and improvements to current offers are recorded. The group also covers the requirements a development effort will work against, spanning functional basics, interoperability, safety, security, regulatory compliance, industry standards and user experience, together with the support model for after launch and any opportunities to bundle offers together.

Maintained by Gerard Blokdyk

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