Advertising must not be false, misleading or deceptive, or likely to be. The guidelines treat as misleading advertising that misleads by emphasis, comparison, contrast or omission, gives partial information or leaves out important details, uses inaccurate, unbalanced or unattributed scientific information, claims effectiveness without acceptable evidence, lists conditions a treatment can 'assist with' or 'treat' without qualification, suggests registration, specialist standing or an endorsement the practitioner lacks, underplays risk, compares outcomes, professions or prices without complete information, or claims a superior service.
The graph holds this control, the 0 it maps to, and the evidence behind each claim, over MCP and REST.